Creativity vs Design

Written by Tomaz Goh
Between Creativity and Design? Which did you prefer?
There's a fine line separate the 2 elements, yet so similar in certain extend... In first level explaination, it's translate as "Ideas" and "Skill". To convert it into industry terms, it's mean "Concept" and "Execution".

Creative Design or Design Creativity? Normally which one is your approach?
To come out with "Concept" and "Execute" it, or to "Execute" it with a "Concept" in mind? In most common scenario, i believe people will go to the first appproach by getting the concept and executed it. But does that mean by applying the second approach, we are wrong in our method?

There isn't any wrong doing which use either method. "Creative Design" simply boils down to getting a strong Creative concept to bring people into our candy world to indulge, whereas, "Design Creativity" use the Over the boundary approach of enagaging the people visual aspect to knock down the idea to them. No matter what, to have a good "message", neither creativity or design shall be ignored.

Concept stir up a viewer interest. Design simply makes them fall in love with it. You can have a good design, but if your concept doesnt ring a bell to any human being in the world, your design is isolated. Vice verse, With a great concept, but a below par design execution, it's bring down the value, meaning, confidence and association with the viewer, thus cheapen the whole "message".

Designer shouldn't be a tool for the clients nor even the agencies. Designer are not Hard-seller. Designer dont need to be a Liar. Designer are not Cheapo that takes all shit. Even Rag & bone man can reject what you want to sell to him. Designer are PROFESSIONAL. A unique bunch of people that add thrill and spice to life. To be able to practice "Creative Design" or "Design Creativity" , we are able to educate most trade with the correct knowledge. To differ us with those imposter and market-spoiler. Things are not meant to be complicated and it's shouldnt be. And same for our role. Same for Doctor and lawyer. Even a chicken rice seller.

We dont SELL, we CONVINCE people. We dont lie what we dont know, cuz people know what we dont know. Be sincere, be truthful, be opened, and most importantly, be a PROFESSIONAL that we are ought to be. If we dont know our own trade, nobody will.